I have a confession to make. Over the course of this series, I’ve taken you far away from the traditional definition of “Organic SEO”, and into something much more accurately defined as creating an organic user experience; an engaging and interactive environment which garners good search engine placement because it meets the user need, and accurately identifies that to the search engines. I’ve guided you down a path where you create not just a website, but a vibrant online personality for your brand, that both speaks and listens to its users. I did so because I believe when you make delivering value to your users your first priority, you naturally deliver better on the core Google values than you would if you simply focused on SEO. Doing so results in more people spreading your link because it is the relevant answer, which results in higher PageRank.
Whether your brand is revolutionizing software interfaces as we know them, or providing custom clothing accessories for mid-sized rodents, it will benefit from a user focused approach to your web content and marketing. THIS is true organic marketing. If you want to convert those visits to sales, they have to have come there because your site was the right answer. Optimizing your site for search engines is not enough; you have to optimize your strategy.
I hope you’ve enjoyed and learned from the series, and please feel free to post any questions to the comments!